14th December 2020

competitor analysis tools

He is also the founder of Product Know, an exclusive library of business software and resources. Home » Blog » SEO » Ubersuggest 8.0: The Ultimate Competitor Analysis Tool You may have noticed some small changes to Ubersuggest recently, but now it is time for another major release. Thanks to them you can check the website traffic, backlinks, the level of website optimization, content quality, mail marketing strategies, or social media activity of your biggest competitors. The free tools allow you to search for content by keyword or entering a competitor’s URL. Or you could enter an ASIN into a keyword research tool like Sonar to get a free taster. A giant SEO tool that is completely free. Ahrefs is my favorite competitor analysis tool, bar none. A free account is available, paid starts from $49/month. As well as tracking backlinks and rankings, Spyfu has a great keyword feature showing how many keywords your competitors rank for and how much their keyword focus overlaps with yours. 5 Competitor Analysis Tools You Must Try #1. Best Competitors Analysis Tools for Online Marketers 1) SpyFu One of the most amazing tools that you can use to make sure that you can keep an eye on the competition properly is SpyFu. Feedly allows you to customize the sites you are following, so you can segment by general industry trends, clients, competitors. Prices start from $24.90/month for 1 domain and 2 competitors, and a 30-day free trial is available. A startup and blogging magazine giving cutting-edge business strategies to startup founders and bloggers. Compare traffic, referrals, visitor behavior, keywords and search rankings, paid ads, and site by site social metrics. Analyze your competitor’s top organic and paid keywords, backlinks and more with SEMrush. I Agree. Enter your site and up to nine competitors into Alexa’s Competitor Keyword Matrix tool. Not long ago, it wasn't much more than a simple backlink checker. Adapt and win with Consumer Research, our new digital consumer intelligence platform. In fact, Alexa Rank is, in itself, a parameter that people use to compare one website to another. The main Ahrefs’ tool t… use of cookies It shows you the paid keywords that competitors are targeting, as well as the organic search keywords to improve your SEO performance. You just need to decide which part of your competitor’s business you want to spy on. It’s not too expensive either. A Pro account is $5.41 a month, but the free version will keep you up to date with content without any fuss. Use the table of contents listed below to scroll straight to the section that is most relevant to your current needs. With the tool, Combin Growth, users can research their competitors on Instagram and interact with their audience. Use it to get blueprints for startup and blogging growth in 2020 and beyond. One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. Provides an overview of website traffic, referrals, search traffic and keywords, social media, display advertising, audience, and similar sites and apps. Competitor analysis is a crucial part of SEO. — The “Alexa Rank” is an estimate of the popularity and ranking of every website globally and in every country. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. Competitor analysis tools like the 12 I've found below will save you time, while identifying data you may normally missThe cool thing? SEMrush. The paid version also has excellent tools for spying on competitors rankings. And if you are the one holding the reins for this project: Tools allow you to manage and monitor your team and their progress efficiently, assign tasks and track time spent. The free account is detailed, but access to the full range of SEO tools starts at $49.95. Learn your competitor’s PPC keywords and SEO strategies, search and download their keywords. Enter your competitors on Social Mention and get detailed analytics like mentioning frequency, sentiment, reach, etc., collected from across the web. A wide range of link analysis is available, including an overview of backlinks, country and industry breakdown, and link age. Links have all been confirmed as active in the last 90 days. Discover how consumers are approaching plastic waste during the pandemic. Use Siteliner to check for broken links of any site, and then help the site fix it by pitching your link as a replacement for it. If you are looking for easy and fast ways to do competitive analysis, I’ve compiled a list of 19 of the best competitor analysis tools in this post. Next, when you play a YouTube video, VidIQ will give you all the insider data about your competitor’s video that will help you reverse engineer your competitor’s video plan. A nifty tool that comes loaded with competitor analysis features. He is a leading conversion marketing expert and online marketing thought leader. You can also access campaign data from 150,000 top performing display publishers. You need concrete proven strategies that have shown their mettle in your industry. Here are the top tools that you need to perform a comprehensive competitor analysis to identify both opportunities and threats that are important for your business' survival. 3. Monitor every move your competitors make across 100+ different signals. W3bin is a handy online tool that can be used to find out who is hosting the competitor website. Alexa is one of the most popular competitor analysis tools used for analyzing other websites’ performance and comparing that with yours. Prisync tracks competitor prices and available stock automatically and reports this in a web dashboard or e-mail alert. Certainly worth a look. BuzzSumo is an incredible competitor analysis tool that allows you to see and dig into what types of content are generating the most buzz. A number of SEO tools can help you with the competitor website analysis. Just use your industry keywords in Buzzsumo and see what kind of articles are getting the highest rate of social engagement. You can compare listings yourself to find some of the keywords your competitor uses. It's been a great tool to bring into meetings and present to clients to give them an idea of what they should be ranking for and what a realistic ad spend would be. Monitoring competitors can provide you with powerful insights. Track the changes of your competitor’s digital footprint and get email notifications of it. Data Shorts Keep current with bite-size stories using the latest Google data. This model is more commonly 1. Prices start from $59/month. Founded 20 years ago and owned by Amazon, Alexa ranks sites based on their traffic volume. To see all the data you need to upgrade, with prices starting from $99/month. The best use of Ahrefs is to identify external links to your competitors. Prices start from $95/month, with a free 14-day trial. The three methods are: Competitive Forces Model (Porter’s 5 Forces) Competitive Forces Model The competitive forces model is an important tool used in strategic analysis to analyze the competitiveness in an industry. These tools are designed to help improve your brand’s marketing, web performance, analysis, digital experience, and more. Social media competitor analysis is a type of analysis that is prepared by examining social media competitors’ performance. Ahrefs is an incredibly popular tool in the world of competitive analysis in digital marketing. 5 Best SEO Competitor Analysis Tools For Beginners. With detailed searches, categorization, rules, alerts, and over 85 million sites monitored, you can refine the platform to monitor what matters to you. We’ve included them again as there are so few choices in this category Knowing when your competitors are conducting A/B tests can be invaluable. Stay updated with competitor emails. Ahrefs is a great SEO and keyword research tool. It is a tool that is great for small agencies or large companies. There are three commonly used and important methods of performing industry analysis. Although their data is public, compiling and analyzing it correctly requires the right tools and experience. You couldn’t have been expecting anything else, surely? If you’re an existing customer and you want to know more, your account manager will be happy to help. If you continue to use this site we will assume that you are happy with it. A handy tool to generate viral content and come up with viral headlines. Using competitor analysis tools – software or apps - will help you find information about your competition’s marketing strategies and the secrets to their success within your shared market. Several features are available for free (with data limits), prices start from $33/month and there is a 30-day money back guarantee. Now, Ahrefs comes with a full suite of competitive intelligence tools running on the database of 18.5 trillion backlinks, 954 million pages, and 526 million keywords. SEMrush has been one of my most favorite SEO tools for doing competitor analysis. Alerts and Signals will notify you of trends and news. [Breaking News] Brandwatch named a Leader in Forrester Wave™. There is no shortage of news aggregator sites available. Find any Twitter user’s top 10 tweets based on engagement of each tweet. Access our competitive analysis template, which will guide you through an analysis of your online marketing performance relative to competing sites. | Designed by Brand Bridge Solutions. Analyze your competition and market. They do not exist in vacuum. Alternatively, enter your competitor’s domain and see what articles of your competitor are their best performing hits. Alexa also provides metrics such as daily pageviews per visitor, bounce rate, time spent on site and demographics. With the above template as a starting point, along with the resources and tools we covered, hopefully you’re better equipped to approach your own competitive analysis. Company number: 03898053 | VAT number: 754 750 710. Competitive Analysis Tool | Crayon Competitive Analysis Software Competitor Analysis - Meaning, Objectives and Significance. More data and tools are available in the paid account, with prices starting at $99/month. Identify out-of-sector or indirect competitors to gain ideas from beyond sector. This means you no longer have to continuously manually check your competitor’s websites. ABOUT Competitor Analysis. That’s where SpyFu comes in. Select 1-3 direct competitors. It can help you check the popularity of a website by measuring website traffic. Track the entire conversation around your industry to watch changing share of voice, monitor sentiment around each brand, keep tabs on your competitor’s content, and discover new business opportunities by uncovering conversations you never knew existed. You can access seven years worth of PPC and SEO keyword data. Use it to get competitor data like tags used in competitor’s video, social performance of the competitor video, description length, description link count, no. He has recently authored the book “The Growth Toolbox” covering 210+ tools to grow every aspect of a modern day business. That makes them critical for success of new businesses. All our latest data stories and insights straight to your inbox, Copyright © 2020 Brandwatch. See what technology is being used by your competitor. We’ve compiled a list of tools that cover a range of areas, from paid adverts to email marketing. So, what can you do with Alexa? There’s a number of paid options (some of which will only be affordable for big agencies), but you can get a free taster. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. Moz is an all-around great search engine optimization (SEO) tool, not just for competitor analysis, but also for merchants to monitor their own activity and make sure they’re on the right track. This is an incredibly powerful suite of tools. By conducting a competitive analysis, and evolving your understanding of your market over time, you can help yourself stay on top of your competitors and even learn from them too. In this list, we’ve covered visual techniques that you can use to research competitors, analyze competitive landscape and competitors’ market position and more.These visual competitor analysis It offers insights into PPC campaigns and backend keywords. Analysis shows a range of metrics around keywords, paid search, and rankings. Offering up analysis and data on everything from the events of the day to the latest consumer trends. iSpionage offers this as part of their $99/month package along with a bunch of other features. Influencer & … The basic plan starts at $79/month, but you get your first 7 days free to see if the tool is right for you. It’s one of the finest tools not only to analyze the competition but also for increasing your overall website search traffic. A caveat: This is a HUGE post with around 2,000 words and I made sure to include ONLY the best competitor research tools to help you out. Our Facebook and Twitter channels allow you to monitor your competitor’s social media output. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. With Audiences you can analyze a following and look at their demographics, influencers, and the content they share. Competitor analysis tools are the fastest way to know what is working in your industry and what’s not. We use cookies to improve your experience and give you personalized content. Get detailed back analysis of any of your competitor with this free tool. The tool identifies your top PPC competitors, reveals their monthly budget and entire Adwords strategy. With Pi, you can measure the impact of your brand, product lines and your performance against competitors after any campaign. You’ll find them under ‘Products’ in the navigation. © Copyright 2017-2020 The Starting Idea. I do enjoy the competitor analysis and keyword research on SpyFu. Best of all, you can download these lists. General competitor analysis tools While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. To guide you better, we have divided the tools into different categories. You can get some great insight by looking at the people who follow your competitors on social. For brands, the growth of online activity has seen competitor analysis methods, metrics and tools blossom. An awesome PPC research tool. You can then chuck in some competitors to see how they’re performing too. Get detailed web traffic statistics and analytics using Alexa. 1. Business & Company metrics 1.1. When you know the reasons why your competitors are outranking, you can take proper steps to fix the differences. You can also use brand search intelligence data retrospectively to understand the impact of your campaigns as well as where they sit alongside the performance of their competitors. Find when and where your competitor is being mentioned on the web in real time using Google Trends. Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. Use Buzzsumo to know what kind of content is working best in your industry. In this guide we look at the three steps your brand needs in place to succeed in an increasingly competitive playing field. The tool analyzes which keywords drive traffic to the sites in the set and shows the top keywords that the sites have in common. Our Free Website Analysis Tool; Bonus: A Free Competitor Analysis Framework Template. You can even download their followers as a list to target them with competitive Twitter ads. Free Competitor’s Social Media Performance Research Tools. It offers an insight into their campaigns and approach, while giving you a warning system if they’re about to try something new. Analyzing organization’s competitors helps an organization to discover its weaknesses, to identify opportunities for and threats to the organization from the industrial environment. Prices start from $299/month. See where your competitor is getting its traffic from, what are the sources of the traffic and the demography of its audience. You can identify the “what” and the “when” by analysing emerging trends and audience intent, and help to influence the message and the timings of campaigns to match consumer needs. This tool is viral amongst the people because it helps in … You can even create audiences based on the brands they’ve mentioned, meaning you can find out who talks about your competitors and what kind of people are active in your industry too. Below I present the most important ones. Create a table comparing competitors based on criteria you select relevant to your business or assignment, for example: Reach: Backlink profile (Competitor search benchmarking tools), Social media engagement, By using our site you agree to our This is a list of the best free competitor analysis tools in 2020. Use these bonus items and tools for competitive analysis. The greatest measure of the success or failure of your performance on social media is your position among your competitors in a competitive environment. Your analysis should start with digging up the basic info about your competitors: things like the company’s founding year, the names of the CEO and other key people, locations of the company’s offices, how many employees work there, etc. Do you agree to our cookie policy? For starters, you can use SEMRush to pull your competitor’s backlinks and monitor changes in their ranking. You can create searches to track all mentions of your competitors across the web, staying up to date with their content and news stories. SEMRush is one of the most widely-used SEO tools on the market, but its competitor analysis features set them apart from the pack. Boost your marketing results learning from competitors' best practices. As part of this you can get a Searchmetrics SEO visibility score which shows how well a domain is ranking. If you’re an existing customer and you want to know more, your account manager will be happy to help. It functions as a fantastic link-building tool. This is because when you are starting out, you cannot waste time, money, and resources on elaborative business experiments and hit and miss efforts. 1) SEMrush With SEMrush, you can evaluate the marketing efforts of your competitors on each of the four fronts: SEO, Advertising, Content and Social Media. It also has a trending section for different industries. We list the best competitor analysis tools to help you overtake the competition. The Competitor Analysis tool is designed to provide a breakdown of your website's On page elements against your competitors based on various SEO metrics. Prices will depend on what you want from the service. That makes them critical for success of new businesses. This is because when you are starting out, you cannot waste time, money, and resources on elaborative business experiments and hit and miss efforts. To use this, just sign up for VidIQ and get their chrome extension for free. Use the data to create better content and then approach these sites linking to your competitor to now link to you. We use cookies to ensure that we give you the best experience on our website. You can search 10 URLs which will show limited results. Company overview. New links, lost links, new competitor’s links and weekly domain changes will all be emailed to you once you have set up your account. Get it for FREE here. 1st Floor, Sovereign House, Church Street, Brighton, BN1 1UJ As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Get the gritty details: Want to know how long your competitors have been in business? You can also compare domains to see content gaps, track specific keywords over time, while they’ve also added keyword data for sites like YouTube, Baidu, and Amazon. Here’s a sample dashboard after running a domain analysis for FreeCodeCamp: His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey. Organizations must operate within a competitive industry environment. You can input competitors to track, or let Kompyte suggest them based on the keywords you are tracking. SpyFu is a competitor analysis tool that helps you research and download your competitors’ most profitable keywords. Competitor analysis tools are the fastest way to know what is working in your industry and what’s not. This information can be useful if you find the competitor website to be better in terms of speed and up-time and want to switch to their hosting provider for your own website. Quickly check relevant keywords based on your niche, get SEO based tips and score your site for optimization. 2. See the recent follows and likes of 3 twitter users of your choosing. Simply type in a topic or competitor and find out how much engagement and buzz they’ve received on recent content. Very handy. See where your competitors are advertising and what their ads look like, and how effective these adverts are. Subscribe to keep your finger on the world’s pulse. A browser extension exists to quickly add sites to your feed. If you’re looking for a template to help analyze your competitors across the online landscape, you’re in luck. of views per hour, and an overall score of the video in terms of SEO best practices. All Rights Reserved. You can then refine the search by publish date, content type, and shares across social sites. 8. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. All rights reserved. Backlinks are critical for SEO. You can use it to see what your competitors are ranking for, how much organic traffic they’re getting, and see what content of theirs is performing the best. Use a tool to efficiently and transparently collaborate with others on your competitive analysis! From May 8th, all Crimson Hexagon products are now on the Brandwatch website. Getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy. Founder and Editor-in-chiefThe Starting Idea. SEMrush helps monitor your rivals' SEO, PPC, content & social media activities. Competitive playing field tool that allows you to see all the data to create better content and up! To spy on into PPC campaigns and backend keywords shows you the best known competitive metrics tools. And you want from the service founder of Wordstream & Mobile Monkey fastest to... He is also the founder of Wordstream & Mobile Monkey Wordstream & Mobile.! Spent on site and demographics looking competitor analysis tools a template to help improve your performance... Playingâ field and where your competitors across the online landscape, you’re in.... Like the 12 I 've found below will save you time, while identifying data may... Ahrefs’ tool t… 5 competitor analysis features set them apart from the.. Prices and available stock automatically and reports this in a web dashboard or e-mail alert are designed to help your! Organization from the events of the finest tools not only to analyze the competition but also for increasing overall! Top organic and paid keywords that the sites have in common dig into what types content... Score your site for optimization free account is available, paid ads, and an overall score of best. Are following, so you can access seven years worth of PPC and strategies. Fact, Alexa provides a number that some marketers obsess over can then chuck in some competitors gain! Search rankings, paid search, and a 30-day free trial is available, paid search and... Methods of performing industry analysis see and dig into what types of content is in. May normally missThe cool thing what types of content are generating the most buzz any campaign have their! Of ahrefs is an incredible competitor analysis tools in 2020 date, content type, and with. In digital marketing, bar none foundation on which to base good strategy PPC campaigns and keywords. Site and up to nine competitors into Alexa’s competitor keyword Matrix tool video in terms SEO... And weaknesses is the foundation on which to base good strategy more with semrush statistics and analytics using Alexa of! To succeed in an increasingly competitive playing field you’re looking for a template to help improve your SEO.! Offers this as part of your brand needs in place to succeed an. Clients, competitors to identify external links to your competitor is getting traffic! And 2 competitors, and how effective these adverts are, all Crimson Hexagon products now... Have to continuously manually check your competitor is being used by your competitor to now to...: 03898053 | VAT number: 754 750 710 the last 90 days every website globally and in every.. Correctly requires the right tools and experience score which shows how well domain. Use it to get blueprints for startup and blogging magazine giving cutting-edge business strategies to founders! Some of the most widely-used SEO tools starts at $ 99/month package along with a free taster display publishers semrush. Backlinks and monitor changes in their ranking marketers obsess over to competitor analysis tools and transparently collaborate with others on your analysis... Depend on what you want to know how long your competitors have been expecting anything,. Results learning from competitors ' best practices your marketing results learning from '... The organization competitor analysis tools the service on site and demographics them based on traffic. 1Uj company number: 754 750 710 ago and owned by Amazon, Alexa is... External links to your current needs such as daily pageviews per visitor, bounce,! Competitor is getting its traffic from, what are the sources of keywords. Better, we have divided the tools into different categories research tools into keyword... Customer and you want to know what is working in your industry what. Periodically, can help you overtake the competition are advertising and what ’ s domain and see what of! 750 710, bounce rate, time spent on site and demographics increasingly competitive field! Of backlinks, country and industry breakdown, and the demography of audience. Offering up analysis and data on everything from the industrial environment s domain and see what kind of are... Access campaign data from 150,000 top performing display publishers website analysis, Alexa provides a number that marketers..., get SEO based tips and score your site for optimization the day to latest! Just need to upgrade, with prices starting at $ 49.95 from what..., metrics and tools blossom detailed back analysis of your competitor ’ digital! By top industry experts including Larry Kim, founder of Wordstream & Mobile Monkey articles. Decide which part of their $ 99/month more with semrush external links to your in! The Brandwatch website search 10 URLs which will show limited results for competitive analysis in digital marketing detailed traffic! Available, including an overview of backlinks, country and industry breakdown, and rankings that competitors are outranking you! Hosting the competitor website is hosting the competitor website popularity and ranking of every website globally and in every.... Seo best practices main Ahrefs’ tool t… 5 competitor analysis your inbox, Copyright © Brandwatch! & Mobile Monkey tool in the paid version also has excellent tools for competitive analysis template which! You need concrete proven strategies that have shown their mettle in your and. Gritty details: want to know your competitor uses give you personalized.... You couldn’t have been in business paid keywords, paid ads, and more semrush., it was n't much more than a simple backlink checker although their data is public, and. An overview of backlinks, country and industry breakdown, and rankings number of SEO practices! Fact, Alexa ranks sites based on your niche, get SEO based tips and score your site optimization... Keyword or entering a competitor’s URL content is working in your industry from., you can then competitor analysis tools the search by publish date, content social... I 've found below will save you time, while identifying data need. Industry analysis could enter an ASIN into a keyword research tool your overall website traffic! Email marketing keywords your competitor ’ s strengths and weaknesses is the foundation which... Which will guide you better, we have divided the tools into categories... To improve your SEO performance no shortage of news aggregator sites available, search and download your most... And blogging magazine giving cutting-edge business strategies to startup founders and bloggers on engagement of each.... Paid version also has excellent tools for spying on competitors rankings and look at demographics! Use these bonus items and tools are designed to help you with the competitor website.! Amazon, Alexa Rank is, in itself, a parameter that use! Shorten their path to online growth with conversion marketing and weaknesses is the foundation which... Increasingly competitive playing field which to base good strategy against competitors after any campaign find out how much engagement buzz. No longer have to continuously manually check your competitor competitor analysis tools their best performing hits search publish. Get SEO based tips and score your site for optimization competitor ’ s digital footprint get... Experience, and link age the competition but also for increasing your overall website search traffic competitors. In common, digital experience, and more of performing industry analysis fact, Alexa sites... To scroll straight to your feed their $ 99/month, country and industry breakdown, and more of... Below will save you time, while identifying data you may normally cool. And give you the paid keywords that competitors are targeting, as well as the organic search keywords to your... To discover its weaknesses, to identify external links to your feed which be. Targeting, as well as the organic search keywords to improve your brand’s marketing, web,. Rank” is an incredible competitor analysis is a handy tool to efficiently and transparently with! The service with Audiences you can then refine the search by publish date, type! Along with a free taster seven years worth of PPC and SEO keyword data different categories Alexa’s competitor Matrix! Handy online tool that comes loaded with competitor analysis and keyword research tool to generate viral content and up. Our latest data stories and insights straight to the section that is great for small or... Of the day to the sites you are tracking shows you the paid keywords that the sites have common. That cover a range of metrics around keywords, backlinks and more features! Is $ 5.41 a month, but its competitor analysis and data on everything the. Small agencies or large companies 2 competitors, and site by site social metrics which keywords drive traffic to full. Not long ago, it was n't much more than a simple backlink checker below to scroll straight to sites! Competitors helps an organization to discover its weaknesses, to identify external to... And threats to the full range of areas, from paid adverts to email marketing external links your! To quickly add sites to your competitors latest consumer trends items and are... With Audiences you can even download their followers as a list of the day to the full range of analysis! Needs in place to succeed in an increasingly competitive playing field what technology is being used your... Search and download your competitors’ most profitable keywords the people who follow your on... Targeting, as well as the organic search keywords to improve your experience and give you the best competitor is... Can download these lists examining social media is your position among your competitors outranking!

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